Our Story

It all began with a little book…

In 2018, our founder, Nick Bonney, was working with boutique hotels when he found himself in Buenos Aires, Argentina. Upon checking into Home Hotel, he received an unexpected gift from the hotel’s owner that sparked an idea and JourneyMaker was born.

Our Purpose
Make every traveler the hero of their journey

Our Vision

To become the world’s most trusted travel companion by inspiring people to transform their dreams into extraordinary journeys so they can explore the world (or around the block) and create unforgettable memories

Our Mission

Leverage innovative AI technology combined with authentic local insights to deliver personalized, curated journeys that simplify travel planning, make it fun and encourage meaningful exploration off-the-beaten-path

Empowering travelers
one journey at a time

At JourneyMaker we believe travel is enriched by shared experiences. Our community of passionate travelers actively contributes recommendations, hidden gems, and unique local insights, helping each other discover the world's best-kept secrets. Together, we're committed to sustainable, responsible tourism one extraordinary journey at a time.

Travelers

Discover tailored journeys
effortlessly.

Creators

Share experiences and create
curated itineraries.

Businesses

Engage customers with AI-powered
travel planning and local insights.

Meet the Team

Behind JourneyMaker is a diverse team of experts in branding, marketing, technology, tourism, and luxury hospitality. With over 20 years of industry experience, our team is driven by innovation, authenticity and a passion for creating exceptional travel experiences.

Nick Bonney, Founder

Travel junkie, award-winning advertising creative and tech innovator, Nick Bonney has spent over two decades crafting unique experiences and global campaigns. Author of the popular No Vacancy Guide, Nick has worked with some of the biggest names in the industry and built a world-class team to bring JourneyMaker's vision to life.

How to travel like a rockstar

We used our local insights technology to create an unforgettable, curated and personalized Journey of Tasmania for Nathan Cavaleri and his band.

Our Journey so far

From a little idea to innovation

2018

Branded and launched a boutique ski resort in Japan called Kuma Lodge

2019

Used the insights from Kuma and research from over 50 global experts to write the No Vacancy Guide

2020

Created a scalable brand and marketing playbook for independent boutique hotels around the world

2021

Used the insights from our hotel customers to build a digital guest experience tool for hotels

2022

Launched JourneyMaker’s B2B guest experience solution for hotels and local tourism.

2023

Evolved the platform with AI-powered tech to help guests find insider tips and local experiences

2024

Launched  first phase of  JourneyMaker's personalized travel planning solution for travelers

May 2018

June 2019

Aug 2020

Aug 2021

Feb 2022

Oct 2023

Dec 2024

Travel Hacks

The Future of Guest Experience: Trends, Tactics & Technology

How a motel in the Yucca Valley uses guest experience to boost bookings

Pioneertown is an off-the-beaten-track destination unlike any other. A place to relax, unplug and be fully present. With a rich Hollywood history and a storied musical timeline, the Pioneertown Motel offers a guest experience that is uniquely its own. Surrounded by protected lands and rare Californian flat top mesas, the Pioneertown Motel is the perfect jumping off point for your ultimate desert adventure.

Read more
Interview: Post-Pandemic insights from Con Katsinas

This week we interview Con Katsinas, CEO of Bayton and IHS (International Hotel Services), who has been on the frontline of the hospitality industry since the pandemic began. As the floodgates of travel begin to crack open, we ask him about the business challenges he faces in the months ahead.

Read more
Why does Guest Experience matter?

Every hotel is in the business of providing a unique experience, but many hoteliers fail to recognise that a memorable guest experience begins long before a guest arrives at the lobby. Designing a seamless, personal and digital guest experience impacts every part of your hotel and requires a strong understanding of your guest and their expectations.

Read more

Personalize your next adventure and make memories that last a lifetime

I know where I’m going